Tackling advertisers’ challenges online: the essential standards to know
We've worked with IAB Tech Lab to map how existing industry challenges are addressed by current industry standards. Check out our breakdown of key issues that advertisers are facing online – from scam ads to ad misplacement and the standards that you should implement to help mitigate them.
Financial audit transparency
The Cross Industry Programmatic Taskforce has produced a set of tools to enable advertisers and publishers to act on their existing rights to financial audits of their programmatic supply chains
Guide to Made For Advertising websites
Our guide to Made For Advertising websites explain their risks and detail common characteristics to help advertisers avoid placing ads on them
Environmental Sustainability FAQs
The SFAQs highlight how companies are reducing their carbon emissions and what they set out to achieve in the future. Explore responses now as well as how to get involved
IAB UK reinforces the Gold Standard with new updates
Following a five week public consultation on the changes, the Gold Standard is being updated to further crack down on scam ads and ad fraud
Programmatic: the basics
Are you interested in learning more about transparency in the supply chain? We have developed a handy guide to understanding programmatic. Take a look at the different stages in the supply chain and what they do.
A Guide to the Connected TV Supply Chain
Building on our ‘Changing the Channel’ and Programmatic Supply Chain work, this guide will help you understand the supply chain in one of the newest, most exciting and innovative sectors within digital advertising, Connected TV.
It provides practical insight into the fast-growing CTV sector by curating advice and guidance from the IAB’s CTV Advisory group.
Financial audit transparency in the programmatic supply chain
The Cross Industry Programmatic Taskforce – including IAB UK, ISBA, the IPA, and the AOP – has produced a set of tools to enable advertisers and publishers to act on their existing rights to financial audits of their programmatic supply chains.
Find out more
